Communications · Impact Finance · Asia-Pacific
I help impact finance tell its story to the people who need to hear it.
Narrative strategy, thought leadership, and visual communications for impact funds, climate facilities, and the institutions that back them. Based in Chiang Mai, working across Southeast Asia.
About
Strong deals, told in language capital can act on.
Most funds in climate and impact finance are built by scientists, engineers, and development professionals. They structure good deals and build credible pipelines. What often goes missing is the communications layer that turns that work into something an investor, a development bank, or a government can quickly understand and move on.
That layer is what I build. I work embedded rather than at arm's length: I sit inside the thinking, learn the investment thesis, and translate it outward across every audience that matters, from institutional LPs to DFI co-investors to project partners on the ground.
I don't simplify the substance. I translate it. The result is communications that sound like they come from inside the organisation, because they were built from inside it.
Narrative strategy
One coherent story, adapted for LPs, development banks, and partners.
Thought leadership
Research-driven, evidence-backed content that builds authority.
Visual communications
Pitch decks, impact reports, and infographics that carry the argument.
Embedded model
A partner who learns the work, not an agency delivering from outside.
Selected Work
Communications built from inside the work.
Nature-Based Finance · Southeast Asia
01Xylem Capital
Embedded Communications Partner
Xylem is a nature-based finance fund investing in carbon credits, agroforestry, and ecosystem restoration across Asia. The methodology was rigorous and the pipeline was credible. What was missing was a narrative that connected the ecological work to the commercial return in a way institutional LPs could evaluate and compare.
What I did
- Built a single narrative architecture connecting ecological integrity to the commercial thesis, and used it as the foundation for every other asset.
- Designed the institutional LP pitch deck: technically rigorous, with a clear arc from problem to opportunity to track record.
- Created an LP report template that balanced hard impact data (carbon, hectares, biodiversity) with plain-language updates.
- Set the brand positioning that separated Xylem from commodity-grade carbon credit operators.
Outcome
Xylem moved from 'interesting but unclear' to credible and investable in LP conversations. The team began describing the fund the same way, and each new piece of content reinforced the same story.
Climate Finance · Thought Leadership
02Mekong Center for Climate Finance
Content Strategist & Communications Partner
MCCF works where policy, development, and investment meet in the Mekong region. They needed communications that could educate policymakers and investors without watering down technical substance, and a system that could sustain it. I helped build the engine.
What I did
- Set a content strategy for an audience that spots shallow work immediately: clarity without oversimplification, real frameworks, real implications.
- Wrote long-form, evidence-backed thought leadership (2,000+ words) designed to inform decision-makers and attract investor attention.
- Framed difficult technical topics (climate disclosure, ISSB alignment, Scope 3) so finance and policy readers could actually use them.
- Directed a cleaner, more institutional visual style and built a repeatable, AI-assisted production workflow.
Outcome
MCCF moved from generic sustainability messaging to a serious, informed voice in climate finance, backed by a content system that kept quality consistent as output scaled.
Experience
Where I've done the work.
Asian Development Bank / ACGF
Communications
Explainer films for the ASEAN Catalytic Green Finance Facility's Innovative Finance Clinic series, on green data centers and the SERD Green Finance Hub.
Xylem Capital
Strategic Communications Lead
Narrative strategy, thought leadership, and the content and brand system for an Asia-Pacific climate fund.
V2 Partners
Communications & Partnerships
Climate-focused catalytic and bridge capital in Vietnam.
Mekong Center for Climate Finance
Content Strategist
Long-form thought leadership and an AI-assisted content system for a climate finance audience.
Video
The story, in motion.
Explainer, broadcast, and social work that translates climate finance for investor and policy audiences.
Green Data Centers in Southeast Asia
An explainer produced for the ASEAN Catalytic Green Finance Facility and the Asian Development Bank, on how the region can finance sustainable data-center infrastructure.
SERD Green Finance Hub
A short film for the Asian Development Bank's Southeast Asia Department introducing its Green Finance Hub, featuring ADB specialists and event coverage.
Renewable Energy Company Profile
An animated company-profile sample: kinetic data and motion graphics for a renewable-energy brand.
Prof. Christine Loh on China
An edited episode clip from a climate and energy podcast hosted by Joseph Jacobelli, featuring Prof. Christine Loh on China's long-term consistency.
More Money, Less Deployment
A kinetic-type social film for Xylem Capital on the gap between climate capital raised and capital actually deployed.
Decks
Investor-grade decks.
Pitch and project decks for climate funds and infrastructure deals across Vietnam. Sample slides shown; sensitive figures and counterparties withheld.
LNG Bankability Training · V2 Partners
An LNG-to-power bankability training I designed for V2 Partners, prepared for an institutional finance client in Vietnam.
Catalyst + Vision Fund · V2 Partners
A fund-overview deck for V2 Partners, positioning a two-fund structure for Vietnam's climate transition.
Vinh Long Waste-to-Value · DFA + Xylem
An investor introduction for a circular-economy waste project in the Mekong Delta, produced with Development Finance Asia and Xylem Capital.
Sample slides shown. Full decks available on request.
Writing
Selected writing for Xylem Capital
Thought leadership I produced for Xylem Capital, an Asia-Pacific climate fund. These pieces translate development and blended finance for investors, operators, and policymakers.
- Climate FinanceEmerging Markets
Where Net Zero Is Decided
Capital flows to net zero are concentrated in OECD economies. The arithmetic says the race is won or lost somewhere else.
Read - Blended FinanceVietnam
Global-Local: The Case for Intermediaries in Climate Finance
In emerging-market climate finance, the most critical role is not the capital provider or the developer. It is the intermediary in between.
Read - Development FinanceCapital Structuring
Development Finance Is a Lagging Indicator
The sector is built to de-risk consensus, not to move ahead of it. The real structuring work is happening somewhere else.
Read - Climate FinanceEcosystems
Capital Alone Doesn't Build Ecosystems
Nine-figure funds sit unfunded because the ecosystem underneath them isn't ready. Deployment starts with architecture.
Read
Carousels & Graphics
Built to be read on a phone.
Published carousels and graphics for Xylem Capital. Click through the carousels; every set carries a single argument from hook to close.
A five-slide case for why Vietnam's climate transition is now an execution story, not a forecast.
What gets announced versus what actually deploys capital.
A six-slide reframe of the jargon that quietly keeps capital and good projects in different rooms.
Validation needs soil, not slides.
A read on a Vietnam climate cohort, and why the binding constraint is readiness, not capital.
A single-idea insight card for a capital-structuring series.
Contact
Let's talk.
If you are building in climate or impact finance and the story is not landing the way the work deserves, I would like to hear about it.